The internet is here and it is there to stay. It is catching up on everything and people are succumbing to its easy usability and gripping technology. Over the past few years it has been progressing and has lead to the rise of e-commerce (Electronic Commerce).
The traditional brick and mortar businesses have varied overheads to be taken care of; e-commerce is virtual business and thus drastically cuts down on your overheads. You can upload a large catalogue of your products online and can keep on adding products as you need. E-commerce is not limited only to huge businesses. Small and medium sized businesses can avail internet business opportunities and can create a niche for themselves. One doesn’t need to be large and varied in their product line such as eBay or Amazon, but you can crave in a slot which gives you an upper edge and you can render the product or services effectively.
It is easier to give more personalized attention to your customers through e-commerce. You can answers all their queries and send them notification mails when they place an order, when the order is dispatched and when they receive an order. You can also send across mailers, offers and promotions to them thus enabling a greater scope of their second visit. It is also safe bet to use e-commerce. You get the name of your customer; shipping address, credit/debit card number and transaction proofs which is not in the case of traditional shopping. Also there are no issues of shoplifters, so it is definitely a safer option of commerce.
E-commerce enables home shopping which can be done anytime, anywhere adding more customized approach. To add to the comfort e-commerce also triggers comparison-shopping which is not the case in traditional shopping. Popular online shopping portals like naaptol.com offer product as well as price comparison. Your e-commerce site is totally under your purview. You can track the id’s that have visited you site, you can track the number of visitors on particular category, the time they have visited and products that interest them the most. Such tracking helps in marketing your site and target a niche audience. Such detailed analyses will promote advertisers to avail the popularity of your site and add to your income.
E-commerce is booming and is bound to be at par with traditional shopping methodologies. It is not trying to overshadow the conventional means but is trying to enable easier access and smart shopping. The traditional means have their own advantages, but the distant future is going the e-commerce way.
Pooja Lapasia is a well known writer and has written articles on many topics i.e. home shop e-commerce etc.
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